Hi, I design & build web products that feel effortless
Intuitive, beautiful experiences crafted with intention, from strategy through implementation.
About
Product designer turning research into intuitive, scalable digital experiences.
With 3+ years of experience in user-centered design and UX research, an NUS Computing degree, and a specialization in Product Management, I bridge user needs, business goals, and technical constraints to create thoughtful product experiences.
I enjoy collaborating with cross-functional teams to ideate, prototype, test, and iterate using research, wireframing, and design systems. I am proficient in Figma across the full design workflow, from research synthesis to interactive prototypes and scalable component systems.
20+
Completed projects, freelance work, and partnerships
3+
Years of full-time work experience
With 3+ years of experience in user-centered design and UX research, an NUS Computing degree, and a specialization in Product Management, I bridge user needs, business goals, and technical constraints to create thoughtful product experiences.
I enjoy collaborating with cross-functional teams to ideate, prototype, test, and iterate using research, wireframing, and design systems. I am proficient in Figma across the full design workflow, from research synthesis to interactive prototypes and scalable component systems.
20+
Completed projects, freelance work, and partnerships
3+
Years of full-time work experience
Worked at
Past freelance works for clients
Portfolio / Selected Works
Designing a Structured Ordering Flow for a Bespoke Floristry
Custom ordering flow redesign for Vieri Fleur. Eliminated consultation debt and improved conversion through guided brief building.
(10 mins read)
Designing Sembly's Consensus Summary
Designing transparency features and consensus summary interfaces to improve trust, reduce support burden, and streamline review management.
(5 mins read)
Improving Wikipedia's Talk Page
Improving Wikipedia's talk page interface to increase user engagement and make collaborative editing more accessible to newcomers.
(10 mins read)
Subway Catering
B2B ordering platform enabling bulk catering orders with heavy customization, kitchen integration, and real-time coordination.
(3 mins read)
Other Client Works
A selection of client work and product explorations, showcasing range across industries, platforms, and problem types.
(2 mins read)
Experiences
Freelance — Designer, Engineer, Founder
- Designing and building conversion-focused digital experiences for regional SMEs across e-commerce, F&B, beauty, and professional services
- Leading end-to-end web projects spanning UX strategy, interface design, frontend engineering, and CMS architecture
- Translating business and operational requirements into scalable, user-centered web experiences
- Building modern frontend applications with Next.js, TypeScript, and reusable component systems
- Improving customer journeys through analytics, user research, and iterative UX refinement
- Collaborating directly with founders and stakeholders from discovery through implementation
Sembly — Product Designer, Frontend Engineer
- Designed end-to-end collaborative workflows, including a consensus summary feature focused on balancing transparency, anonymity, and trust in team decision-making
- Designed AI dashboards and conversational interfaces that helped users interpret, steer, and validate AI-generated outputs
- Built and maintained a Figma design system and React component library (Radix UI, TypeScript), improving consistency and reducing design-to-development friction
- Collaborated with backend engineers on API schema design and edge case handling to ensure feasibility from early stages
SEA Labs — Frontend Engineer Intern
- Built and shipped 9 React applications during early product development of Sea Cloud infrastructure platform; developed 60+ reusable UI components and component library patterns adopted across multiple internal tools
- Established component naming conventions, documentation standards, and usage guidelines to enable rapid development across the 50-person engineering team
- Presented Sea Cloud product roadmap, feature deliverables, and design rationale to VP Engineering and company all-hands, effectively communicating complex technical features to non-technical and technical stakeholders
- Collaborated with design and backend teams to translate product requirements into scalable, well-documented React components that reduced redundant code and improved development velocity
Shopee Singapore — UI/UX Designer Intern
- Analyzed 5+ competitor food delivery platforms to identify feature gaps and UX patterns; conducted competitive analysis on group order feature and delivered findings to senior stakeholders to inform product roadmap decisions
- Analyzed user behavior metrics (CTR, session recordings, funnel drop-off) for Shopee Food Vietnam to validate design decisions and prioritize feature improvements
- Designed UI components and marketing illustrations for Shopee Food Vietnam campaigns; contributed designs to internal design system adopted across multiple markets
- Worked on high-scale product serving 1M+ monthly active users across Vietnam market, applying scalability and performance considerations to design decisions
Dateideas — Design Engineer Intern
May 2021 - Aug 2021
- Led end-to-end design and implementation of React Native features for a Singapore-based couples activity booking platform as the sole UI/UX designer
- Conducted user interviews and usability testing to uncover friction points and inform feature decisions
- Designed and built core product flows including reviews, loyalty rewards, cart, community forum, and gifting experiences
National University of Singapore — B.Comp Information Systems
2019 - 2023
- CAP 4.55/5.00 · Dean's List AY22/23 · Specialisation: Digital Product & Platform Management
- Teaching Assistant: CS2040 Data Structures & Algorithms · CS1010J Programming Methodology
Skills
Product & UX
Frontend
Resume
Michela Vieri’s Resume
Contact